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The number of possible domain names is 3.17 x 10 to the 34rd power.
That's a really big number, so we're not going to run out of domain names
anytime soon.
Why
the rush? Really good marketing names are going more quickly.
In June 1999, 43% of all 4-letter *.com domains were registered.
Based on an Open Veld survey of October 1998, only 14% of these same 4-letter
*.com domains had been purchased. Knowing that short domain names
are in short supply probably further increases their demand. Pressure
is also extreme on domain names that can be found in an English dictionary.
For example,
among the 456,976 possible combinations of four letters, less than 25,000
have any meaning. Probably no short (7 or fewer letters) English
names are unregistered. The statistics do not matter if you can
find the appropriate domain name for your business. But predictions
are that there will be 100 million domains registered within 24 months.
Do you expect that yourcompany.com will be still available?
| Distribution
of *.com domain names |
 |
All
names |
Meaningful
(e.g., words) |
Name
length |
Total |
Not
registered |
Total |
Not
registered |
| 3 letters |
18,000 |
< 200 |
1,000 |
0 ? |
| 4 letters |
460,000 |
400,000 |
25,000 |
0 ? |
| 5 letters |
12 million |
10+ million |
? |
? |
Statistical estimates
based on a random
sampling by Open Veld (Oct 1998) |
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One of the best ways of capturing a good name for your business is to
take two short words, which may or may not have any particular meaning,
but which are distinctive.
Do not be
too daunted by statistics. Your domain name must be something that
you and your customers are happy with. So be methodical, but determined.
If it helps, get a good dictionary, thesaurus, or multilingual dictionary.
You might find a beautiful name in Latin which suits your business on
the web.
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