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What kind of products are appropriate for e-commerce?
Because of its global reach, the web is ideal for expanding mail and telephone
order business. If you manufacture a specialty item and can reliably
fulfill orders, electronic commerce may be a good match. Internet
security remains a major concern for most customers.
Travel
businesses, including agencies and especially smaller independent resorts
and motels, including bread and breakfast lodges, can potentially reach
distant customers and compete with the big chains, using the web.
It is comparatively easy to design a response form, such as a reservation
request, which would be confirmed later by e-mail. Payment can be
by check or credit card, but most consumers are leery about submitting
credit cards online unless there is some means of encryption. Encryption,
to be sound, must involve a SSL secure server, a feature offered in Open
Veld's Corporate plans and higher. Most modern browsers support
SSL connections, although occasionally web visitors may have their encryption
features turned off. To further protect customer's credit card information,
after it reaches the server, the data must somehow be reencrypted.
One method involves PGP (Pretty Good Privacy) software, which costs about
$50. You will also need a second copy of PGP for your office computer.
 How
does the web enable shopping carts? The web connection,
the HTTP protocol, is stateless, which means you never know whether a
potential customer is still visiting your web site. The basic language
of the web, HTML, provides no direct means for tracking shopping carts,
or generating an order. Several indirect means have been developed,
all somewhat complicated, yet quite effective. One method involves
using a script, such as a program called perl, to dynamically create web
pages containing data from the previous page. Another method involves
appending order information in the address. Normally, that would
be used with a database maintained on the server. Since usually
one order is completed within a short period of time, a very simple database
can be used, and when the order is completed (or expired), the database
is deleted. If you have the need to maintain customer records, or
room availability, the costs and complexity escalate rapidly.
What
are inexpensive methods to enable e-commerce? We make available
Hassan's Consulting
Shopping Cart system which you can download and install in the Corporate
hosting account and higher. Hassan's is suitable for web sites selling
less than about 100 items. Even with Professional hosting you can
adapt scripts such as Matt Wright's WEBSHOP.CGI script, available for
purchaser's of the CGI/Perl
Cookbook (or visit the book web site at
http://cgi-perl.com) In our experience, it can take considerable
time to adapt and bug-proof such nearly free scripts, but they work well
once the time is put into getting them running right.
What
other methods are there to enable our e-commerce? We have
advanced E-commerce plans available with either Mercantec's SoftCart (see
Demo) or
Open Market's ShopSite (see Information).
These are essentially turn-key solutions (though you need to manage the
stores.) Prices start at $50 per month for plans supporting a small
number (10-12) SKUs, and they include all the other features of the Professional
hosting plan. Due to U.S. export restrictions on encryption technology,
we are not permitted to sell the Mercantec's SoftCart to people in the
following countries: Afghanistan, Cayman Islands, Chile, People's
Republic of China, Colombia, Cuba, Dominican Republic, Iran, Iraq, Libya,
Mexico, Nigeria, North Korea, Pakistan, Panama, Paraguay, Romania, the
Russian Federation, Sudan, Syria, Taiwan, Thailand, and Venezuela.
People in those countries should consider Open Market's ShopSite instead.
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